Team-One Automotive

Social Media Management, Content Creation, Paid Advertising, Customer Service

Company Bio

Team-One Automotive is a full service automotive repair shop. While they work on all makes and models, they specialize in BMW’s, foreigns, and vintage vehicles.

Industry: Automotive
Location: Broken Arrow, Oklahoma
Size: 15-20 employees, 10 years in operation

Details

While Team-One Automotive was an established repair shop in Oklahoma, it lacked a cohesive social media presence. Once hired, a social media strategy was put into place to provide high audience engagement while maintaining a behind the scenes look into the business. The Facebook page was updated and overhauled. An Instagram business page and LinkedIn page were created and curated.

  • Social Media Management
  • Content Creation
  • Paid Advertising (via Facebook and Instagram Ads)
  • Event Planning

“The amount of value he has brought to Team-One has propelled the company into a digital space that we were very eager to be in for sometime. “ 

Nathan Hayes

Owner/Operator

Teamoneautomotivelocation
Highlight

Challenge

Quality content creation and customer engagements are the backbone for most social media campaigns. They require strong attention to detail as well as an eye for story telling. Some on going challenges of this project include:

  • Growing an organic following
  • Engaging with current and potential customers within the Tulsa metro
  • Providing relevant information in a timely manner
  • Maintaining originality
  • Having a cohesive theme
  • Getting people to share

Timeline

What started as a opportunity, eventually led to a in-house position…

  • November 2017 – July 2018: Social media management internship / photography
  • July 2018 – August 2019: In-house social media management and front office assistance.
  • August 2019 – Present: Social media management

 

One major aspect of working for Team-One Automotive was organizing car meets for the company.

  • March 2018 – First BMW themed meet, 15-20 in attendance
  • October 2018 – German/Euro car themed meet, 20-30 people in attendance
  • November 2018 – Jeep themed meet, 40-50 people in attendance
  • August 2019 – 10 year anniversary mega car meet, 200+ in attendance

The Results

Since the digital aspects of this project are still ongoing, the results are continually changing, and the social reach of Team-One Automotive is still growing. The organization and execution of the car meetups have significantly increased company awareness amongst the pre-existing and younger automotive community in Oklahoma. They also served as a great way to connect with other automotive enterprises in the form of giveaway sponsorships. The goal is to continue these automotive meetups since they provide a substantial return for the business in multiple areas (awareness, reach, customers, partners, revenue). Overall, the owners’ desire for the company to grow on social media has been a massive success.

Digital Brand Awareness
Increased Younger Customer Demographic
More B2B Connections Through Social Media

How has this helped the client over time (17′-19′).

Instagram Follower Rate Per Year

+45.6%

Overall Engagement*

5.5%

*Automotive Industry Engagement Average = 1.7%

Events Organized

4

Technicians Hired

5

Revenue Increased

$10,571

New Customers Through Social Media

131

Increased Reviews on Facebook & Google Business

89

Dealer Status Acquired

4

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