I manage OverDrive, a biweekly email communication for Meineke franchisees. Previously, we used Constant Contact, which had formatting limitations and email management challenges. I led the rebranding of the email creative (Logo, Section Headers, Themed Assets) and spearheaded the transition to the Axios HQ platform. By using data analysis techniques to clean the email list and remove duplicates, I improved deliverability. The creative refresh and platform switch reduced bounce rates, increased franchisee open rates, and delivered a simplified reading experience across desktop and mobile devices. I have been the project leader of OverDrive since July 2022, with the transition to Axios HQ taking place in October 2024 and continuing to the present.