Meineke Car Care Centers – Charlotte, NC

Marketing Lead – Brand, Creative, and Design – Fully Remote
2024-Present

Responsible for driving brand identity and creative direction at Meineke Car Care Centers, ensuring cohesive and impactful marketing strategies across all channels. Oversees brand development, creative campaigns, and design initiatives, working closely with internal teams and external partners to deliver compelling and effective marketing materials. Passionate about leveraging innovative design and strategic branding to enhance Meineke’s presence and drive business growth.

Marketing Coordinator, CRM and Social Media – Fully Remote
2022-2024

Developed and maintained relationships across the Meineke Car Care franchise system to support marketing efforts in the northeastern territory, collaborating with creative agencies, coordinating marketing campaigns, creating and managing a monthly social media content calendar, and producing customized assets for digital and in-store use. Assisted in making creative decisions for CRM emails to enhance customer engagement and drive sales.

Sandlapper Chapter BMW CCA – South Carolina

Board Member, Social Media Director – Hybrid 
2023-Present

Led initiatives to optimize the organization’s social media presence, with the goal of driving awareness to the BMW CCA and the Sandlapper Chapter. Pulled social media analytics and created visualizations with recommendations for quarterly board meetings, focusing on increasing and retaining group membership.

Team-One Automotive – Broken Arrow, OK

Business Marketing Manager – Fully Remote
2022-Present

Social Media Manager – Full Time On Site
2017-2022

Created over 1,000 original automotive-themed pieces of content for Instagram, Facebook, and TikTok, organically growing Instagram followers to 2,100+ and generating $45,252 in increased revenue from social media conversions. Planned and marketed 6 car-themed events to boost brand awareness, utilizing various digital tools to increase digital presence.

Front Office Assistant – Part Time On Site
2018-2019

Efficiently managed incoming calls, wrote service tickets, actively promoted service offerings, and maintained a clean and organized front office area to ensure a professional and welcoming environment for customers.

Modsi – Automation & Data Analytics – Tulsa, OK

Business Development Manager – Fully Remote
2020-2021

Supported business growth goals by writing business proposals on UpWork, averaging 5-7 new warm leads per month, and conducting outreach to expand the client base.

Project Manager – Fully Remote
2017-2019

Led various aspects of projects, including planning, documentation, client meetings, and development deliverables, while using Jira dashboards to monitor and update progress. Additionally, assisted with front-end web development on various WordPress-specific client projects.

Oklahoma State University

Bachelor of Science in Business Administration (B.S.B.A)
General Business & Marketing

2017-2020

Double Degree. Minor in International Business.
Magna Cum Laude Graduation Honors.

Groups:
President’s Leadership Society at OSU-Tulsa
The Spears School of Business Mentoring Program

Coursera & 

Google Data Analytics Professional Certificate

August 2024

Comprehensive 8 course program designed to prepare student for a career in data analytics. Learn in-demand skills such as data cleaning, analysis, and visualization using tools like spreadsheets, SQL, R programming, and Tableau. This certificate includes over 180 hours of instruction and practice-based assessments, culminating in a case study to showcase your skills to potential employers.

Certification
Capstone Case-study 

Coursera & 

Prompt Engineering Specialization

September 2024

The Prompt Engineering Specialization is a comprehensive 3 course program taught by Dr. Jules White from Vanderbilt University, designed to master prompt engineering for Generative AI platforms.

Certification

Coursera & 

Google AI Essentials

September 2024

This course equips professionals with essential AI skills to boost productivity and drive innovation. Taught by Google’s AI experts, it focuses on practical applications of AI, including generating ideas, organizing events, and streamlining daily tasks like email management. The course also emphasizes responsible AI usage, helping participants recognize potential biases and ensure ethical implementation. 

Certification

Stukent

Mimic Pro Certificate – Digital Marketing Simulation

2019

Mimic Pro is a digital marketing simulation that offers hands-on experience with managing ads, including search, display, and shopping ad campaigns. Students managed over $125,000 in ad budget and learned about landing page optimization, audience targeting, and KPI analysis.

Certification

Employee of the Quarter  Driven Brands Inc. –  Q1 2024

Employee of the Month  Meineke – Dec 2022

15 of the Most Talented Photographers in Tulsa The H Hub  – Jan 2019

Unsplash 39,000,000+ Million Image Views and 500,000+ Image Downloads – 2017

E-Mail: caboulanger11@gmail.com

Phone: 918-633-7857

Instagram: @campful

LinkedIn: Connect

For a list of references, please ask and I will be happy to provide them.