Social Media Strategies
Team 5 – Design & Branding
PROJECT OVERVIEW
Part of five person team tasked with taking over a companies social media platforms for a semester. The company we chose was focused on providing design and branding tips to new and seasoned business owners. This project focused on ways to build brand awareness and customer loyalty on social media and on a budget. We learned the basics of the main social media platforms as well as the newest social media trends.
‣ Professor: Kinda Wilson | Class: MKTG 4543 – Social Media Strategies
‣ Timeframe: Aug 2019 – Dec 2019, @ Oklahoma State University
‣ Team: Campbell Boulanger, Alex Mangold, Molly Louden, Ethan Sample, Kyle Krueger
‣ Programs used: Adobe Creative Suite, Canva, Later, Buffer, Zoom
Course / Project timeline
Week 1 – Group Formation, Social media understanding survey
Week 2 – Group Agreement, Branding and Target audience strategy
Week 3 – Zoom video post on twitter, Buyer Persona Assignment
Week 4 – Color Palette Assignment, Branded headers
Week 5 – Website creation / update
Week 6 – Social Media Calendar
Week 7 – Analyze and re-strategize – Social Media Strategy Sheet and Competitor Analysis
Week 8 – Buyer persona sleuthing
Week 9 – Analytics summary and ad launch
Week 10 – Creative posts, Analysis of Week 9 ad
Week 11 – Analysis and campaign strategy, Team social media week strategy sheet
Week 12 – Social media campaign week 1
Week 13 – Social media campaign week 2
Week 14 – Group presentation, Final paper due
*In addition to group work each week, this project incorporated weekly individual work, quizzes, and individual challenge.
LEARNING GOALS & OBJECTIVES
- To gain both a theoretical knowledge of social media and a skill set of tactics with which to market a company, person, or organization on social media.
- Discuss the current social media climate and trends
- Describe the demographic and other key differences among users of different social media platforms
- Develop an overall social media strategy and content calendar for a company
- Work with a team to create a cohesive brand image online
- Posting strategically on Facebook, Instagram, Pinterest, and Twitter
- Using the tools Canva and Zoom to create branded images and videos for social media
- Scheduling through tools such as Buffer to help maintain consistent social media content
- Creating strategic web content that is SEO and social-media friendly
- Improving remote-location team communication through tools such as Zoom
- Executing a social media campaign with a team
RESULTS
Social media links
https://www.instagram.com/osumktgteam5/
https://www.facebook.com/De5ign-Branding-668406529890965/
https://www.pinterest.com/osumktgteam5/
*Our work was posted between Aug 2019 – Dec 2019
CONCEPTS LEARNED
Working in a team to manage a brand’s digital image
Re-strategizing a brand
Creating unique and engaging content
Understanding analytics, metrics, and ads
Running a social media campaign over time
SUCCESS MEASURE
While a “good” grade was a desirable outcome for this project, the goal was to learn more about social media strategies using a semester long project. The project involved many creative and team oriented elements which helped simulate real world actives. Using techniques learned in class, a thoughtful and well executed final social media campaign spanning two weeks was presented to the professor which outlined our team’s results. As a group, we received an “A” on this project.